“Sustainability is one of the three aspirational pillars of the Post Covid-19 Development Strategy, one of our objectives in the Ministry of Youth, Sports and Entrepreneur Development is to develop a more balanced sports policy for youths and other categories of the sports communities,” said Sarawak’s minister of youth, sports and entrepreneur development, Dato Sri Abdul Karim Rahman Hamzah. The theme for AASM 2023 is The Asian Sport Industry and the Sustainability Agenda: Action and Education through Sport which perfectly echoes the Sarawak Government’s efforts in prioritising its sustainability agendas and aligning the destination’s development path with the Sustainable Development Goals (SDGs).

The event will be organised and hosted by the Asian Association for Sport Management (AASM), Curtin University Miri and Sport Management & Administration Association Malaysia (SMAS), with SMAS as the local host. It will be the first time the GCSMA has attended the event, which has been held in Malaysia twice since it was established in 2002.ĪASM 2023 will take place at Imperial Hotel Kuching from 19-20 August and will be a significant point for local, national, and international sports stakeholders, sports students, academics, and those employed by the industry to explore potential research collaborations, internship placements and data management opportunities.

The biennial event will welcome a delegation from the Gulf Countries Sport Management Association (GCSMA) who helped organise the 2022 FIFA World Cup in Qatar. Approximately 500 delegates are expected to attend the conference.

The Malaysian state, on the island of Borneo, has won hosting rights for the 2023 Asian Association for Sport Management Conference (AASM 2023) – claiming victory for Sarawak as the first East Malaysian destination to host the conference. Sarawak will host hundreds of sport managers later this year at an event ministers hope will position the region as a ‘regional sports powerhouse.’

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